Google takes a stand against domain tasters

Sun, 27th January 2008, 10:22

 Domain tasting, or domain kiting is the underhanded exploitation of a loophole in domain name registration rules that allows unscrupulous SEO ad jockeys to grab a domain name and make money off of it without paying for it. What this means for legitimate web users is that they often can't get their hands on the domain names they want because the domain names are being wasted on these money making schemes.

One simple 5 day grace period loop hole has been the backdoor for domain tasting scammers, who will "try out" a domain name for the 5 day free grace period, stocking it full of generic ads and other money-making schemes. Google aims to put a stop to this nefarious practice.

From Information Week: Google is planning to introduce a system to detect a form of domain registration abuse known as domain kiting. In so doing, the company stands to lose millions in advertising revenue, though it may gain far more in user trust and goodwill.

The Google machine is planning to fight off the tasters and kiters by creating a new Google algorithm just to track them.

When the new detection system finds evidence that a site is a domain taster site, Google will now pull the AdSense for Domains ads from it. Once the source of revenue is gone for the scammers, the site should start to dry up, in theory.

Kiss your revenue goodbye, scammers! 

The kited domains are spam, and often have issues with malware and other problems. You would think that people would be smart enough not to click on the ads when they get directed to one of these pages that are so obviously devoid of content, but click people do. As long as the pages make money, domain kiters and domain tasters will continue to push the envelope of acceptable internet behavior.

Google and ICANN both hope that better control of domain kiting and domain tasting will help stabilize the domain naming system. Currently the system is under duress from the stress of domain kiting and other money making schemes, and has been battling a loss of consumer trust and reliability.